The Republican Party learned a long time ago, lets say back in 1993-94 when they were planning a takeover of Congress, that they represent a lot of ignorant Americans whom they need to keep them in power. These people collect the public assistance, that the party likes to bash, to support themselves because they are too dumb to finish high school and get the skills that they need to be successful in life.
I mention this because the GOP, led by political wordsmith Frank Luntz, are the masters of the word game in politics, something that Democrats have only caught on to since 2005-06, when they saw their opportunity to finally win back Congress.
So, as Bill Maher said, the estate tax is the death tax.
To quote Representative Michelle Bachmann, same-sex-marriage and pornography are threats to national security, not just immoral.
Gun regulation is complete state-control of firearms in America.
Health insurance expansion and a Patients Bill of Rights are a government takeover of health care.
To the rest of the country, which finished high school and gets its news from some place other than the Washington Times or FOX News, these charges are garbage. But to uneducated Americans, who don't know any better, it looks completely reasonable to vote Republican in election after election to keep those immoral Democrats from taking over.