This is going to sound simplistic, but it is so true and important that I have to say it anyway. The difference between the 1966 Kansas City Chiefs and the 1969 Kansas City Chiefs, is that the 69 Chiefs won the Super Bowl. And why do I say that? Because the 69 Chiefs knew what it was like to lose a Super Bowl on national TV and most of the players on the 66 team were also on the 69 team. The 69 Chiefs knew that just getting to the Super Bowl was not enough. Or just getting to the Super Bowl and playing a good first half was not enough. That if you didn’t actually win the game, you failed and didn’t accomplish your ultimate goal which was to win the Super Bowl. There is no second place in the Super Bowl. You either win it or you lose it and that was one of the motivators that served the 69 Chiefs very well in Super Bowl 4.